Activision Predict Strong Holiday Sales and Shares Jump




/ 10 years ago

activision-blizzard

Activision Blizzard Inc has raised their full-year 2014 forecast, citing better-than-expected second quarter results and expectations of strong sales for upcoming titles like “Call of Duty: Advanced Warfare” and “Destiny.”

The California-based company said robust digital sales of its “Call of Duty” and “World of Warcraft” game franchises drove non-GAAP net revenue up to $658 million in the second quarter from $608 million a year earlier. It beat the $608 million expected by analysts.

Shares of Activision jumped 3 percent in after-hours trading after closing at $22.36 on the Nasdaq on Tuesday.

“Digital revenue represented 73 percent of the total for the quarter and that’s a record for us,” Chief Executive Bobby Kotick said in an interview. “We had over-performance in the quarter and we feel very enthusiastic about the products we are releasing for the back-half of the year. ‘Advanced Warfare,’ the new ‘Call of Duty,’ I would say that will be the most successful game of 2014.”

Activision raised its 2014 non-GAAP revenue forecast to $4.7 billion and said it expects non-GAAP earnings of $1.29 per share. It had previously announced a forecast of $4.67 billion in non-GAAP revenue and $1.27 per share of non-GAAP income.

The holiday line-up from Activision includes “Call of Duty: Advanced Warfare”, the new instalment from the franchise and “Skylanders Trap Team” from its billion-dollar game franchise for children.

On September 9, the new sci-fi shooter “Destiny” will be released, which has seen a whooping $500 million investment from the company. Gamers are responding well to the beta version of “Destiny” and pre-order numbers are encouraging, Kotick said without providing details. “The audience reaction on ‘Destiny’ has been extraordinary.”

Thank you Reuters for providing us with this information

Images courtesy of Activision


Topics: , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features


Send this to a friend
})