AdBlock Has a New Owner and No One Knows Who




/ 8 years ago

adblock

Popular Chrome and Safari browser extension AdBlock has been quietly sold, and no one seems to know who the new owner is. Yesterday, users of AdBlock – rebranded from its former guise as AdBlock Plus – may have seen a pop-up announcing that, in contravention of the entire principle of the extension, that advertisers were now able to buy themselves on to the AdBlock whitelist, through EyeO’s acceptable advertising, allowing their adverts to circumvent the block. A footnote at the bottom of the post, though, revealed that AdBlock is under new ownership. The name of the new owner was not revealed.

https://twitter.com/aahaworth/status/649702548358701056

Requests submitted to AdBlock, asking for the name of the new owner, have been met with a flat refusal, with the company revealing that the buyer wishes to remain anonymous. All the company was willing to reveal is that former CEO Michael Gundlach was no longer with AdBlock, the tool he created.

Couple the lack of transparency with the new policy of allowing rich companies to pay for their adverts to be forced upon AdBlock users, and we have a company that, within the space of a day, has done everything it can to erode the trust of its users.

Thank you The Next Web for providing us with this information.

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest news, reviews, and competitions. Follow us on Facebook and Twitter to keep up with the latest technology, share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you’ll find our latest video reviews, event coverage and features in 4K!

eTeknix Facebook eTeknix Twitter eTeknix Instagram

Check out our Latest Video


Topics: , , , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features


Send this to a friend
})