Apple Watch Boutiques Coming to Luxury Stores in London and Paris
Ryan Simmons / 2 years ago
Apple is seemingly building pop-up boutiques in luxury Parisian and London stores. One store is expected to open in Paris’ Galeries Lafayette and London’s Selfridges store. Mac4Ever spotted signs of construction in the Parisian store, while a number of job opportunities have appeared for Apple Store employees in London.
A section of Selfridges Wonder Room has been boarded up recently, suggesting that the 19,000-square-foot hall will be the location of Apple’s store-within-a-store. The Wonder Room is a focal point for watch and jewellery brands, making it suitable for Apple’s latest product. The rumours are in line with Apple’s intentions for the watch, that it is a fashion-centric product, designed to be both technologically advanced as well as something you might wish to wear.
The watch is due to be available in April, with Apple holding an event next Monday to potentially reveal more details about the device.