Apple’s Eddy Cue Makes Rare Appearance on Local TV
Ryan Simmons / 2 years ago
In a bizarre move for the usually private Apple Senior Vice Presidents, the company’s SVP for Internet Software and Services Eddy Cue, was seen in a local news report demoing Apple Pay yesterday (Monday).
The very open report focuses on the new payment system, with Eddy and the reporter going on a shopping trip together. Apple Pay was first released in the US last month to good reviews, with some suggesting that the new system could be the death knell for credit cards. Although NFC systems such as Google Wallet have existed before it, Apple’s force in negotiating agreements with banks has meant big changes have come rapidly to US merchants, leading to a significant number of stores that previously didn’t accept NFC payments now doing so, at the benefit of all NFC services.