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Apple’s New Store Displays Are Weird



/ 2 years ago

Screen Shot 2015-01-11 at 13.21.45

Apple has always had some pretty odd store displays. From floating MacBooks to giant iPhones, you’d think they couldn’t get anymore strange.

The video bellow was taken at Apple’s Regent Street store in London, and shows iPad Smart Covers opening all by themselves. Looking at the video, it’s easy to be puzzled as to how they’re doing this. Wires? Air? Tiny motors?

If you’re not familiar with the Smart Cover, they’re Apple’s clever solution to protecting iPad displays from scratches and other damage. They utilise magnets to stick to the display and form other shapes to allow the iPad to stand in different positions. The magnets also act as a way of switching the iPad display on and off, as can be seen in the video.

So what do you think is behind this trickery? Let us know in the comments.

Via: The Verge


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  • DABhand

    Metal in the lining over the cover with a small series of magnets underneath moving back and forth.