ASRock confident of achieving 2012 target of 9 million motherboards
Ryan Martin / 382 days ago
ASRock’s COO Hsu Lung-luen today revealed that ASRock are very confident that they will meet their own target of shipping 9 million motherboards for 2012. This comes after last years figures where they only shipped 7.8 million, below the same 9 million target. So far ASRock has shipped 3.7 million boards, 2 million in Q1 and 1.7 million in Q2 respectively. This means ASRock must ship a huge 5.3 million motherboards over the next 6 months in order to achieve their target.
With the release of Z77 and other 7 series chipsets for the latest Intel Ivy Bridge processors ASRock hope motherboard demand will be stimulated. However, there still remains a substantial gap between ASUS and Gigabyte who shipped 5.5 million and 4.5 million motherboards respectively in the first two quarters of this year. ASRock is dependent on motherboards for 90% of its yearly income.