ASUS Knocked Off Top Graphics Card Vendor Pedestal By Palit and PC Partner

/ 4 years ago


When it comes to graphics cards vendors you’d probably think that ASUS might be the biggest since ASUS has always been one of the biggest graphics card vendors for both AMD and Nvidia products. However, it has emerged that ASUS is actually only third best and EVGA doesn’t even feature in the top 5 which is surprising given its Nvidia dominance in the American market.

The latest statistics from industry sources suggest that the number one graphics card vendor is Palit Microsystems. They own and operate the  Palit, Galaxy, Yuan, Gainward, Vvikoo, XpertVision and Daytona brands which predominantly sell only Nvidia products. They are a neutral vendor on paper but in reality they have neglected AMD in recent times. PC Partner operate the Sapphire and Zotac brands who focus on AMD and Nvidia respectively. They came in second place. ASUS is a neutral vendor and they sell both AMD and Nvidia graphics cards, ASUS slipped down to third place after being the biggest selling vendor previously.

Both Palit Microsystems and PC Partner sub contract to other companies too, probably why their sales are so strong. MSI and Gigabyte take fourth and fifth place respectively.

  1. Palit Microsystems (Palit and Gainward)
  2. PC Partner (Zotac and Sapphire)
  3. ASUS
  4. MSI
  5. Gigabyte

In the ever expanding Chinese market Colorful Technology and Development are the biggest vendor while ASUS, Gigabyte, MSI and TUL Corporation (Powercolor) struggled due to high customs duties on their products. ASUS ranks sixth in the Chinese market.

The industry sources also indicated that overall demand for discrete graphics cards was declining as integrated graphics are becoming more prevalent.

What are your thoughts on the rankings of the graphics card vendors?


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