Blackberry Preferred Over Motorola And HTC Says Report
Ryan Martin / 3 years ago
Blackberry haven’t had a great year so far in 2013 with some rather weak financial performance exacerbated by a $900 million inventory write-down of the Z10 handset, pictured above. Despite that CrackBerry reports that Blackberry are still doing better than some of their competition. The figures cited from Yankee Group suggest that Blackberry is outselling rivals HTC and Motorola. Though this doesn’t necessarily mean BlackBerry is doing that well as a poll of 375 IT decision-makers suggested that only 11% preferred BlackBerry compared to 45% Android, 39% iPhone and 4% Windows Phone.
Both HTC and Motorola, like Blackberry, are currently struggling away in the smartphone market where Samsung and Apple dominate. Motorola and HTC both turned operating losses, of $208 million and $109 million respectively, for the last quarter. Of course Motorola has Google to fall back on but BlackBerry and HTC might not be so lucky if things were to go badly wrong. Seeing BlackBerry go may be a much greater loss than that of HTC because BlackBerry are a dying breed of smartphone vendor who develop their own OS and an extensive range of software to go with it. Let’s hope their newly released Z30 handset can turn the tide for them.
Image courtesy of BlackBerry