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Deep Silver Have An Easy Way Of Dealing With Piracy, Ignore It!



/ 3 years ago

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Deep Silver are doing great, they’ve just had a string of successful titles hit the market and all are still doing relatively well too. We’ve got the Dead Island series, Saints row IV and Metro: Last Light and while two of those were actually picked up from the closure of THQ earlier this year, they’re proving profitable for Deep Silver non the less.

While speaking with Penny Arcade, Deep Silver attribute their success to focusing on the PC version of each game and launching them along side their console counterparts. Not some shoddy port, not a delayed release, they get the PC edition right first time. In Deep Silver’s own words, a PC edition of their titles isn’t an option, it’s just what they always intended to do all along.

“We have always been publishing on PC, and PC is close to our hearts from the outset. It’s not an added thought at all,” said Dr. Klemens Kundratitz, CEO of Deep Silver. “It’s hard to generalize because certain projects and certain developers see the PC as their primary platform, and then console comes after that. When we look at Metro for example, Metro is first and foremost a PC brand. In the first iteration, it was launched on Xbox 360 and PC, but it is at its heart a PC product. There is not a question about whether it’s difficult to also launch on PC, because PC is number one.”

It is clear they’re are passionate about PC, in fact it is safe to say they’re not bias about any format they release on and that rather than porting their games, they just design them with multiformat in mind. This flies in the face of many other big developers such as Rockstar who focus on console releases due to piracy. Given that PC has a bad reputation for illegal downloads, which is completely unfounded given that GTA V console editions are being downloaded like crazy and still selling millions.

“There is not the submission process with first parties, you are a lot more on your own to determine if the game is ready. Many publishers are not launching day and date because the PC is so difficult, but they fear the piracy issues, so they’d rather first focus on consoles” said Dr Kundratitz.

When asked about piracy Dr Kundratitz has one solution, ignore it. Which is of course not to be confused with condoning piracy. When asked if he had considered their own DRM platform such as Uplay, Origin etc;

“We have not, no. Uplay is not the way we want to approach things, definitely. I think we just need to make sure that the games we publish are worth the money, and certainly there is always this piracy situation that any publisher has. No publisher can tackle, really.”

Do you agree with Deep Silver and their ideals? Forget the fight against piracy, focus on making products that are worth buying. I know I do.

Thank you Penny Arcade for providing us with this information.


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  • Phil Deakin

    It annoys me when most people believe that piracy is pretty much only on PC, that just isn’t true. Every single major console has at one time had pirated content available for it, even cartridges can be cloned and sold as legit games on a market stall (in Birmingham about 15 years ago). If you check the number of GTA V downloads on both Xbox and PS3 it would total nearly a quarter of a million if not more.

    • Skidmarks

      I agree with you there but piracy is most prevalent on PC. If Deep Silver weren’t turning a decent profit they wouldn’t bother. Unfortunately there is no viable method of eradicating piracy at the moment (or the foreseeable future) but the draconian methods deployed by some publishers are just too much but that doesn’t mean to say I condone piracy, I don’t, in anyway shape or form.
      What’s the solution? You’ve got me.

      • Phil Deakin

        the solution is to stop charging £40-£50 for a game, most youngsters just cant afford more than one game a month (or less in most cases). there should be a pricing code of conduct or something otherwise these companies can charge pretty much all they want for a game, Christ, people are even paying to get into betas these days ………what ever happened to free betas and demos ??

        • Skidmarks

          Whoa… 40-50 Quid a game??? That’s gotta be those collector edition ripoff’s. Here in South Africa PC games are half that price (AAA genuine legit copies). It’s console game prices that are eye watering here (at least to me it is).

          • Phil Deakin

            here in UK we pay around £30-£40 for a decent AAA title on PC and £40-£50 on consoles.

          • Skidmarks

            We pay about 20-25 Quid (no collector/black/whatever) for AAA titles for PC & 40-50 (also non collectors) for consoles. Go figure. Sorry, my keyboard speaks Yankee only, no pound key.

  • Conor Rose

    Yes, I agree with the whole making games worth buying… But isn’t that the actual point of making a game?

  • Guest

    Good on them!! If a game is probably going to be a load of crap because some scummy corporate sham like the Evil Empire (EA) has bought it out and turned it into a clone of every other game in their repertoire, then why pay good money for something you’ve essentially already got 15 copies of?

    Most pirate gamers out there aren’t pirating because they *want* to steal games, they’re doing it because they’re sick of the likes of EA and Activision rinse & repeating the same old crap time and again. All the more so because they don’t want to pay £40 for a game, only to fork out another £20 to obtain all the disc-locked content a month or two later.. AND be bombarded with ads to buy the £50(!) Premium Edition for new weapons/items/levels/etc, even though they PRE-ORDERED the special “exclusive” Limited Edition that doesn’t actually give you anything special or exclusive whatsoever, because the Premium copy comes with everything your Limited Edition came with plus a whole bunch more. Hell yeah, I’m bloody well pissed off about that!!

    On the other hand, if a developer is actually intent on making good, original and enjoyable games that are actually worth buying, then people WILL buy them!! PC gamers especially are gagging for developers who don’t see their games purely as a cash cow to be F’d in the A by their publishers. We don’t want half-arsed copy-pasta, we want originality and quality, and if that’s what we’re offered then we’ll happily buy it!!

    If you’re served an amazing meal in a restaurant, you’re going to leave a good tip. Probably even book a table for next weekend too! But if they serve you a plate of crap with somebody’s fingernail clippings and hair in it… Are you going to pay? HELL NOOOOO!!

    • Voidflakes

      Pssh, stupid non-edited copy being posted as Guest so I can’t get rid of it -_-

  • Voidflakes

    Good on them!! If a game is probably going to be a load of crap because some scummy corporate sham like the Evil Empire (EA) has bought it out and turned it into a clone of every other game in their repertoire, then why pay good money for a game you’ve essentially already got 15 copies of?

    Most pirate gamers out there aren’t pirating because they *want* to steal games, they’re doing it because they’re sick of the likes of EA and Activision rinse & repeating the same old crap time and again. All the more so because they don’t want to pay £40 for a game, only to fork out another £20 to obtain all the disc-locked content a month or two later.. AND be bombarded with ads to buy the £50(!) Premium Edition for new weapons/items/levels/etc, even though they PRE-ORDERED the special “exclusive” Limited Edition that doesn’t actually give you anything special or exclusive whatsoever, because the Premium copy comes with everything your Limited Edition came with plus a whole bunch more.. Not naming any names *cough*BF3-got-fucked-by-EA*cough*. Hell yeah, I’m bloody well pissed off about that!!

    On the other hand, if a developer is actually intent on making good, original and enjoyable games that are actually worth buying, then people WILL buy them!! PC gamers especially are gagging for developers who don’t see their games purely as a cash cow to be F’d in the A by their publishers. We don’t want half-arsed copypasta and pay-mores. We want originality and quality, and if that’s what we’re offered then we’ll happily buy it!!

    If you’re served an amazing meal in a restaurant, you’re going to leave a good tip.. Probably even book a table for next weekend too! But if they serve you a plate of literal crap with somebody’s fingernail clippings and hair in it, are you going to pay? HELL NOOOOO!!

  • Xavier Isaacson

    I have to say, I’ve tried a copy of Saints Row 4, I didn’t like it (almost zero content worth the price tag) and so I won’t be buying it, nor will I be keeping the copy I acquired. That is money that Deep Silver would never have gotten off me, so effectively they have lost nothing. I did the exact same thing with Saints Row the Third and discovered I loved that game, so they most certainly WILL get money from me for that.

    And that is pretty much how I have come by 90% of my games. I will try a “copy” first, and then, if the company has done a good enough job to warrant me spending my cash on it, that is when they will get paid. There is no way in hell I will fork out any money straight away, especially when some games can cost as much as £60 a pop with no way of getting my money back if I am not happy. When there are so many companies offering so many variants on themes I enjoy, I am going to take every opportunity I can as a consumer to ensure that my money only goes to the companies that have earned it.