Draw Something players dropping sharply
Laurence Howe / 4 years ago
Draw Something – the hugely successful social game recently purchased by Zynga as part of a multi million dollar deal with developer OMGPOP – is shedding players at an alarming rate, according to a BBC report.
Figures collected by US data tracker WebMediaBrands suggests that the game’s daily active user count has dropped from around 14.3 million to 10.4 million between 2nd April and 2nd May.
Last month Zynga announced that the game had been downloaded 50 million times in the 50 days since its launch.
Zynga purchased Draw Something’s New York-based developer OMGPOP – which had reportedly been on the verge of bankruptcy – in March for an estimated $210 million, at which point the game was reportedly raking in around $250,000 a day.