Facebook Will Use Algorithms to Fight Ad Discrimination




/ 7 years ago

Algorithms

Ad discrimination is a pretty serious issue on Facebook, and when those in charge of the social network found out that some advertisers were using “ethnic affinity” ads for housing, employment or credit, they decided to fight the issue using algorithms. While the first anti-discrimination methods were moderately successful, Facebook wants to take things a step further by educating advertisers that they are not allowed to discriminate users based on their gender, race, age, color, family status, ethnicity, religion or medical condition. Furthermore, the company will leverage machine learning in order to flag all ads relating to employment, credit or housing, and it will disapprove these ads if they do not comply with the recent anti-discrimination guidelines.

When a user starts to create an ad, he will be reminded of these new rules and will be asked to double-check if the ad in question is not in any way discriminatory. We’ll just have to wait and see if these new methods will harm advertisers in the long run, as algorithms are known to skip a few beats every now and again, meaning that there’s always room for error. Leaving the anti-discrimination checks in the hands of the advertisers themselves doesn’t really sound like the best solution, but it is definitely in their best interest to follow the new guidelines if they want their ads to appear at all.


Topics: , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features


Send this to a friend
})