Ashley Allen / 2 years ago
In recent years, Google faced probes over its privacy policies from much of Europe, especially after the introduction of the “right to be forgotten” law. Google’s consolidation of its policy in 2012 was met with dissent across the EU. The next year, Commission Nationale de l’Informatique, France’s privacy watchdog, announced that six European countries would launch “coordinated and simultaneous enforcement actions” as Google “has not implemented any significant compliance measures.”
UK’s ICO launched its own investigation into Google recently, concluding that the company should do more to bring its policies in line with European law. It seems Google has complied, introducing the following amendments:
- Google will provide clear, unambiguous and comprehensive information regarding data processing, including an exhaustive list of the types of data processed by Google and the purposes for which data is processed;
- Google will provide information to enable individuals to exercise their rights;
- Google will provide user resource covering data processed by Google and the purposes of processing;
- Google will implement several measures to ensure that passive users are better informed about the processing of their data and that publishers using Google products obtain the necessary consents;
- Google will enhance its guidance for employees regarding notice and consent requirements;
- Google will ensure, so far as practicable, that the requirements of the first principle are applied equally to all Google products, regardless of which terminal device the Google user is accessing them on, including mobile, tablet, desktop, and new hardware offerings;
- Google will launch a redesigned version of Account Settings, which will allow users to find a variety of controls and information more easily, and will more prominently feature the Dashboard at the top level.
The new policy comes into effect in the UK on 30th June this year.