Google Implements New “Hummingbird” Search Algorithm

On Google’s 15th anniversary, they introduced a new search algorithm to its giant search engine. According to Google, this change to the core algorithm is its biggest since the launch of Caffeine in 2010. Google senior vice president, Amit Singhal, stated that while page ranking and indexing must work together in a search engine, Caffeine was focused more on the ranking side. Hummingbird is more about indexing. “Hummingbird gave us an opportunity after years of building to rethink how we use the power of these things,” Singhal stated.

Any changes to Google’s search rankings can have big ramifications due to their steer of a lot of the Internet’s traffic. Google hosts 2 out of 3 search requests in the U.S. and handles even more volume in parts of Europe. The change would also impact the price of Google ads, driving the prices up to demoted websites looking for marketing messages which can boost their ratings.

Google revealed the new search algorithm on Thursday at an event held in Menlo Park, California, where CEO Larry Page and co-founder Sergey Brin started the company 15 years ago.

Thank you Huffingtonpost for providing us with this information.

Image courtesy of Google.