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Google’s Mobile Search Now Gives Priority to Mobile Enabled Websites



/ 2 years ago

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Google announced in February that they were going to optimize their mobile phone search results. Today their developers released that update. When you search Google on a mobile device the search results will be different. The search engine will now display websites that are optimized for mobile devices higher in the rankings. You will see sites that are capable of being read on mobile devices with smaller screens rather than you having to tap and zoom about on the website to see the content.

The change will only affect users on mobile devices and Google notes that it only affects individual pages and not the entire site.

This does create a problem for web developers though;  If the website does not support mobile devices then they may see their Google rankings drop. If you’re a web developer then Google have a tool that allows you to test individual pages and another tool for the whole website.

You can use the individual page tool here and you can use the whole website tester here. You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.

Thank you The Google Webmaster Blog for providing us with this information.


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