LG make ‘stylish’ range of 3D glasses
Ryan Martin / 5 years ago
LG Electronics announced today that its newest collection of 3D glasses, including a pair designed by renowned eyewear designer Alain Mikli, will be introduced in the first quarter of 2012.
The new 3D glasses: the F310, the clip-on F320 and the Alain Mikli F360, are lighter and more comfortable to wear while upgraded design features such as curved lenses and clean frame structure have transitioned 3D glasses from burdensome requirements to stylish fashion accessories.
“Compared to active shutter glasses, LG’s 3D glasses are far more comfortable to wear and much more affordable, making it possible for large groups and entire families to watch 3D programs and movies together,” said Havis Kwon, President and CEO of the LG Home Entertainment Company. “LG is addressing two of the biggest barriers to 3D acceptance head-on and we’re confident consumers will react favorably to our strategy in the coming year.”
LG’s share of the global 3D TV market increased from 7.6 percent during the first quarter of 2011 to 14 percent by September. FPR’s unobtrusive technology played a key role in the company’s success in 3D TVs, as uncomfortable and expensive glasses have been identified in numerous studies as being the number one reason consumers have been reluctant to adopt 3D in the home.
LG plans to continue the success it saw this year by sponsoring a series of 3D film and gaming events in 2012 in order to introduce the CINEMA 3D experience to thousands of participants and visitors.