MSI Wants To Retake Third Biggest Motherboard Vendor Position

/ 3 years ago


The current order of motherboard vendors in terms of global sales is as follows:

  • 1st – ASUS
  • 2nd – Gigabyte
  • 3rd – ASRock
  • 4th – MSI

That said Digitimes reports that MSI is gunning to be back in third place again and is looking to overtake ASRock. MSI has shipped 2.8 to 3 million units so far in the first half of this year meaning they are on for a total of about 6-7 million. ASRock has already shipped 3.7 million in the first half of this year and expects to ship 4.3 million in the second half bringing their total to 8 million.

That said MSI probably won’t catch ASRock this year but if they can continue aggressive growth into 2014 then we could see them retake third spot from ASRock.

According to Digitimes’ industry sources

“MSI still has strong R&D capabilities, but because its project management failed to coordinate with marketing and sales, the company seen development lag seriously behind its competitors’….However, MSI has recently started adjusting its strategies and is currently targeting ASRock as its major competitor.”

Image courtesy of MSI

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  • Justain

    MSi won’t retake #3 unless they beat Gigabyte. MSi thinks they are good enough to be priced at Asus and Gigabyte (and for a while, they were, but Asrock is equal to or better than MSi in performance, and in a year or two, Gigabyte is going to be #3 after Asrock (or close to it). Asrock makes almost-Asus motherboards at much less cost than Gigabyte and MSi. I just don’t like Asrock weird mobo colors, but MSi is definitely out of of the top3, it’s a top4 now. MSi makes top-quality mobos and in terms of quality, I still have to give MSi the nod, but Asrock makes good realiable boards, and they do it better for enthusiasts and they also do it cheaper. Honestly, I think MSi boards will last longer (very high quality parts), but really, the prices are similar to Gigabyte, and the quality is much less. MSi still has a lot more money and brand recognition overall, but they better make a LOT of changes either in price or overclocking performance, because to me, they are just a “reliable” brand, not an enthusiast brand. People who buy motherboards are enthusiasts, and we all know what’s better, for the most part. “Military Grade” is only going to go so far… Also, stop charging so much.. MSi boards are like high quality mainstream mobos. Who the hell makes motherboards for the mainstream? And if you do, then price them accordingly instead of charging $130 for a $50 board. This goes to all mobo manufacturers, but I honestly think Asrock and Asus are the only ones doing it right. Gigabyte is cool too because they make high quality with enthusiast mindsets (and the fact that NVidia had to write them a cease and desist for unlocking voltage is true to the enthusiast spirit, but I do think that Gigabyte is #2. They should be more competitive with price.

    Honestly, this is just going to tell Asrock to slide up their prices since they are more recognized as a brand, and I think Gigabyte is still better in terms of quality, but we’ll see how Asrock continues their climb. Are they happy with #3 or will they go for #2?

    • Guest


    • Anton Borz

      so true!

    • Wayne

      “Who the hell makes boards for the mainstream?” All mobo manufacturers make boards for the mainstream, that’s what keeps them in business. Contrary to your belief, mainstream/budget boards generates most of their income, not the enthusiast class boards, they’re targeted at power user/enthusiast and that market is very limited indeed. They’re more about willy waving than anything else.

      • Justain

        Late reply.. I don’t think you understood my point, and you aren’t reading it in context, and it was really a rhetorical question. The prior sentence says: stop charging so much, MSi are like high quality mainstream boards. Who the hell makes mainstream boards (I was referring that Asus and Giga aren’t actively targeting mainstream), and if MSi thinks that they are in that class (of Asus and Giga), by the way that they price their boards, who is making the mainstream boards? Asrock.) I guess I could’ve been more clear and wrote: who the hell makes “high quality” mainstream boards? AsRock supplanted them in taking the #3 spot by being priced competitively for mainstream boards, but MSi prices their board higher because they are branding “higher quality.” And then after, I wrote: if you do do that, then price them accordingly (i’ll add that that can also just make boards that actually compete against Asus or Gigabyte). MSi boards aren’t cheap. They are not taking back the #3 spot despite this article and MSi’s claims, unless Gigabyte falls, Asrock’s mainstream audience and the fact that Asrock boards do perform well, makes Gigabyte the one that MSi has to supplant (which won’t happen) is what I’m saying. That wasn’t a clear sentence. What I mean is that MSi won’t catch up to Asrock, and unless Gigabyte falls below Asrock, MSi will be #4.

      • Justain

        MSi should worry more about Biostar supplanting them to #5. HAHA just kidding.

  • Guest

    so true

  • dark

    PC sales are down etc etc, we read it every week. What I want to know, are PC part sales also going down? Seems to me the PC itself is NOT dying, it is just the pre-assembled PC sales that are down. Might be that more and more people are building their own?