Nintendo Names New President

Nintendo loves ‘new’. Following New Super Mario Bros. Wii U and New Nintendo 3DS XL, the company has announced the New Nintendo President. Following the sad death of Satoru Iwata, Nintendo has appointed Tatsumi Kimishima as its new President.

Kimishima is a figure unknown to many gamers, and for good reason – he’s the first Nintendo President to have a background purely in business, rather than game creation, since Hiroshi Yamauchi moved the company into the video game market during the Eighties. The man is Nintendo through and through, though, and has successfully held management positions at different levels throughout the company for over 13 years, when he moved from his role as President of Pokémon USA Inc. to become President of Nintendo of America in 2002.

Nintendo has also announced new roles for stalwarts Shigeru Miyamoto and Genyo Takeda, who have become Creative Fellow and Technology Fellow, respectively. According to Nintendo’s announcement, a “Fellow” is an “individual selected from among the Representative Directors who has advanced knowledge and extensive experience, and holds the role of providing advice and guidance regarding organizational operations in a specialized area.”

Shinya Takahashi, Nintendo’s former Head of Software Planning & Development, has become the General Manager of Entertainment Planning & Development as the company prepares to move into mobile gaming in partnership with DeNA, while planning its next assault on the home gaming market with its NX console.

Thank you Forbes and WIRED for providing us with this information.