NVIDIA Dominating Market but AMD Making Gains According to Q3 2015 Figures

Market share figures for the third-quarter of 2015 show that NVDIA, as always, is dominating GPU sales, but AMD has started to gain back some ground, though nowhere near its ratio from last year. According to figures released by graphic and multimedia consultants Jon Peddie Research (JPR), NVIDIA’s market share for the last quarter is 81.1%, with AMD taking just 18.8% of sales. However, compared to the figures from the second quarter of 2015, AMD has forced a 0.8% shift from NVIDIA, demonstrated by comparing Q2 figures of 18% and 81.9%, respectively.

“JPR’s AIB Report tracks PC add-in graphics boards (AIBs), which carry discrete graphics chips,” the report on the JPR website reads. “AIBs are used in desktop PCs, workstations, servers, and other devices such as scientific instruments. They are sold directly to customers as aftermarket products, or are factory installed. In all cases, AIBs represent the higher end of the graphics industry using discrete chips and private high-speed memory, compared to the integrated GPUs in CPUs that share slower system memory.”

AMD’s gains coincide with the release of its Radeon AIB graphics cards, the Fiji-powered Fury line, though NVIDIA may see a similar shift following the release of its Pascal GPUs next year. AMD has recently said that it is “confident” that the company’s fortunes will turn, and if it “invest[s] heavily” it can “[win] the graphics war.”