Red Bull to Pay $15 Million due to False ‘Gives You Wings’ Claim

/ 5 years ago


Yes, we know what you’re thinking – “How could anyone possibly think that drinking an energy drink would literally sprout wings from your torso?”. But maybe it’s not about what they really believe, but how they can grab some free coin.

Red Bull has just agreed to pay $15 million in a lawsuit that fights against their slogan which reads: ‘Red Bull gives you wings’.

The lawsuit states “Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just ‘puffery,’ but is instead deceptive and fraudulent and is therefore actionable.” and goes on to explain that the ‘wings’ claim is designed to explain the ‘boost’ that you receive from caffeine when consuming the product.

Red Bull’s official statement reads:

“Red Bull settled the lawsuit to avoid the cost and distraction of litigation.  However, Red Bull maintains that its marketing and labelling have always been truthful and accurate, and denies any and all wrongdoing or liability.”

What was there to gain out of this? All people involved in the lawsuit have walked away with $11.40 in their pockets, which is said to be equal to approximately two cans of Red Bull (depending on location).

We eagerly await the next crazy company lawsuit to hit our news feeds. Why would people do this you ask? Because, money.

Image courtesy of Breaking Muscle

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6 Responses to “Red Bull to Pay $15 Million due to False ‘Gives You Wings’ Claim”
  1. Ole says:

    People are retarded… Must be too much incest going on or something.

  2. Wayne says:

    You gotta admit their marketing strategy is nearly flawless if their very popular, lousy tasting, highly overpriced and only good for hangovers cold drink is anything to go by.
    Dr Helmut Marko could’ve afforded to pay the lawsuit from his coin pocket.

  3. Korean_8282 says:

    Samsung G looks good…………..

  4. COMMICZAR says:

    lawyers walked away with the majority of the money,. at least a few million each

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