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Silverstone call out Cubitek for false marketing material



/ 5 years ago

We recently brought you the news on April 14th 2012 that Cubitek was releasing a new case called the Magic Cube AIO (Find that news story Here). Cubitek, in its press release for the Magic Cube AIO, stated the case is the ” World’s Smallest EATX Motherboard Supporting Case”. Silverstone immediately had something to say about that, informing us that their Grandia series GD07 and GD08 cases are both about 40% smaller than Cubitek’s Magic Cube AIO. The Grandia GD07 and GD08 cases have been announced to the media since June 2011’s Computex event in Taiwan and they both went to market across Asia just 2 weeks ago (Find that news story Here).

Silverstone state that trying to claim the World’s Smallest EATX case isn’t a wise move, they have produced other smaller cases than Cubitek’s Magic Cube AIO in the past such as the Lascala LC13 HTPC case, released in 2005. It is also possible that other case manufacturers may have also produced other smaller EATX cases but have just not marketed them in the same way as Cubitek. Either way the fact is as clear as day, Cubitek have not produced the world’s smallest EATX motherboard supporting case. We invited Cubitek to respond to the fact Silverstone had called them out on this false marketing material. Cubitek’s managing director, Tim Huang, stated that they will adjust the marketing for the Magic Cube AIO as the smallest EATX gaming case. By this we assume Cubitek means Silverstone’s cases are HTPC cases and the case Cubitek has developed is a standard tower case design targeted at gamers not home media users.

Dimensions

Cubitek Magic Cube AIO: 9.61″ x 19.36″ x 18.78″ (W x H x D)

Silverstone Grandia GD07 and GD08: 17.32″ x 6.89″ x 17.13″ (W x H x D)

Volume

Cubitek Magic Cube AIO: 3494 Cubic Inches

Silverstone Grandia GD07 and GD08: 2044 Cubic Inches

In terms of case volume the Cubitek case is 70% larger than Silverstone’s counterpart.