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Sony Selling Overpriced MicroSD Card ‘For Premium Sound’



/ 2 years ago

SR-64HXA

Sony has apparently developed a MicroSD card that has been engineered ‘for premium sound’. The card, which is deemed as a companion to the $1,200 Walkman they introduced at CES this year, is supposed to reduce the amount of electrical noise when listening to music.

This 64GB Class 10 MicroSD card is priced at  ¥18,500, which is around $155. For a regular Sony Class 10 64GB Micro SD card in Japan, you’re looking at about $90. So you can see that there is quite a substantial price difference. This combined with doubts about the card’s actual effectiveness makes this a bizarre product from a company already struggling financially.

Even Sony itself is doubtful. A spokesperson told The Wall Street Journal “We aren’t that sure about the product’s potential demand, but we thought some among people who are committed to great sound quality would want it.”

Would you buy it?

Source: The Wall Street Journal Via: The Verge


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  • 12John34

    About 10-12 years ago I gone to shops to search for a USB cable. First I gone to a shop that had various equipment stuff. They didn’t had any simple USB cables. Only one with gold contacts specially designed for SONY cameras. An original SONY USB cable. Price for the cable? 55 euros. Then I gone to a computer shop close to that first shop and bought a simple USB cable for 2 euros.
    SONY never changes and that’s why they are going from bad to worst. They only changed their approach in consoles where they introduced a faster console and yet cheaper than Microsoft’s. Why can’t they learn from that?