Survey Suggests iPhone Owners Have Blind Loyalty To Apple Brand
Ryan Martin / 3 years ago
A survey conducted by SIMOnlyContracts.co.uk reveals that iPhone users display blind loyalty towards the Apple brand and its products. It is a revelation that isn’t surprising and most Android users will now be saying “I told you so”. 78% of 2000 iPhone users said that they “couldn’t imagine having a different type of phone now” while 52% said that they had been really impressed with the iPhone. Of course nailing the down the reason why they actually bought their iPhones was quite difficult. 37% continue to buy iPhones just because they are used to iOS, 28% because they believed it was the best phone for them at the time of switching and 25% because they wanted to be able to stay in contact with family and friends on Facetime.
17% of respondents had switched from a BlackBerry phone, 14% from a Nokia, 9% from a Samsung, 4% from a HTC and 2% from a Sony Ericsson. A whopping 52% of users were using the iPhone 5, 10% the iPhone 5S and 5C and 29% on the iPhone 4 or 4S. Just 9% were using the iPhone 3 or 3GS.
Roshan Bholah, founder of SIMOnlyContracts.co.uk, which conducted the survey, said: “It’s really interesting to discover this blind loyalty amongst iPhone users – they’ll no longer consider other mobile phones on the market, purely because they trust Apple and perhaps like being associated with the brand. However, the old saying ‘if it ain’t broke, don’t fix it’ could ring true here, as it’s clearly a case of them having a positive experience with the handset. It’s ultimately the loyalty all brands hope to achieve with their customers – old and new. Product lifecycles are fickle, so it’ll be interesting to see how long Apple can maintain this relationship with its customers, not forgetting to mention how long they can keep their competitors at bay.”
Image courtesy of Apple