VAIO Computers Are Returning to the United States
Cernescu Andrei / 1 year ago
After it was sold off by Sony to a Japanese investment fund in February 2014, VAIO was steered towards the domestic market, and it looked like it would remain on this course for a long time. However, in a rather unexpected move, the independent VAIO Corp has stated that it wants to start selling products on the international market once more, and its first targets are going to be the United States and Brazil. These new VAIO products will not be affordable and will be targeted at specific users such as designers and photographers who are currently using other products.
The first new VAIO product to be sold in the USA will be the powerful VAIO Canvas Z – an impressive tablet that boasts an Intel i7 processor, up to 16GB of onboard memory, a 256GB SSD and a detachable keyboard. The Canvas Z will cost $2,199 and will be retailed via Microsoft stores and on VAIO’s own US website starting October 5. Those who are interested in pre-ordering this tablet will be able to do so starting September. No word on availability or pricing for the Brazilian market just yet, though.
It appears that VAIO is also looking to expand into other markets, as it plans to build wearables, communication devices, entertainment robots and factory-automation machines. In any case, things are not looking too good for the company at the moment if we’re to consider the fact that its market share has fallen to less than 1 percent in Japan. If it would manage to gain a profit by this year’s end, VAIO could be sold to giants such as Apple, Microsoft or even Sony.
Thank you TheVerge for providing us with this information.