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Volvo Takes a Left for Bicycle Safety



/ 2 years ago

Volvo LifePaint

Volvo, long known for being at the forefront of automotive safety has focused its attention on bicycle safety. The Swedish auto company teamed up with Albedo100 and UK design firm Grey London to create temporary spray paint that is only visible at night.

Managing director at Volvo Car UK, Nick Connor said “Every year more than 19,000 cyclists are injured on the UK’s roads. At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents. Volvo is a world-leader in safety technology, and we are proud to be extending our reach beyond just those driving our cars. By making cyclists increasingly visible as well as increasing the safety capabilities of our cars, we are doing our utmost to protect everyone on the road.”

The water-based LifePaint reflective safety spray can be applied to clothes, helmets. shoes, backpacks, and other items like dog leashes.  The spray is a washable material that lasts about 10 days, so it is not technically a paint.  The safety spray is not visible in the daylight, but at night when it catches the glare of headlights it glows bright white. Unfortunately the spray is only available in six cycling shops in Kent and London, though if it does well, Volvo will sell the spray on a global scale.

Source: The Verge


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  • Alex Jr

    Can’t wait to spray my teeth with that thing. What a bling!

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