Yahoo dumps 7 products including their Blackberry mobile app
Roshan Ashraf Shaikh+ / 1 year ago
Yahoo’s CEO Marissa Mayer is working hard to clean up the company by finding ways to remain on top, removing many unsuccessful products or those products that are not making any foreseeable progress. Recently she axed a total of 7 products that were not profitable to the company, which also includes the latest blackberry mobile device app. She also added that the company will be getting rid of dozens more.
Yahoo manage to bring her onboard and away from her previous position at Google by awarding the head position for the company, and it looks like she is the perfect person to keep Yahoo as one of the top competitors.
Yahoo’s EVP of platforms, Jay Rossiter said on Yahoo’s blog site,”after much thought and deliberation, we decide to shut down some products. Before making these decisions, we look at a variety of factors. The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today. By continuing to hone in on our core products and experiences, we’ll be able to make our existing products the very best they can be.”
Yahoo also said that they have made plans to axe Yahoo App Search, Yahoo Clue, Yahoo Message Boards, Yahoo Updates API and many more to come.
this has been the second product shutdown since Mayer took over the position in July 2012. Its the same approach that Google takes whenever their apps don’t make profit of the company or if they feel that they don’t have any favourable future with it, something Mayer refers to it as “spring cleaning”. She added that the company will be continuing to reduce any products that are not profitable by chopping off 50+ app and reduce it to little more than a dozen.
This decision did come with a lot of criticism within the company, who felt that step will take the company behind as its not embracing as “modern way to work”. But she ignored the critics as she felt that in-order for Yahoo to be one of the top competitors in the business, all the employees will need to be on the same playing field. She added that having all the employees to put their forward across and everyone to work together in a more constructive way is the best way for Yahoo to restructure itself and grow.
From April 1st, Yahoo will no longer have their mobile app for Blackberry available for download, nor give any support. Also, Yahoo will not be supporting their Yahoo avatars, although Yahoo added that they will not be claiming any image copyrights on Yahoo avatars as they said that users can simply save their avatars and re-upload it in their profile should they require to do so.