51 Percent of US Internet Users Watch Netflix
John Williamson / 2 years ago
Streaming services like Netflix, Amazon Instant Video, Hulu and others have revolutionized the way we watch video content. In the digital age, there’s no need to wait for your favourite TV shows, or watch a bunch of adverts, as streaming services offer instant gratification. Netflix is evidently the most popular choice due to the superb TV and film library. However, many customers outside the US have to use a VPN as content is restricted on a geographical basis. Nevertheless, the affordable pricing and huge range of shows in the USA is proving a popular combination and according to research firm RBC Capital Markets, 51 percent of US internet users watched content on Netflix during the last 12 months.
Netflix’s viewing figures as a percentage even surpassed YouTube which finished in second place. The data is intriguing and illustrates the popularity of streaming services. As a result, it’s perfectly feasible for traditional TV to struggle in the next decade as consumers expect more and become sick of TV scheduling. Furthermore, Netflix now offers a premium service capable of 4K streaming, which is bound to please customers with a brand new 4K television. Although, the company has gradually increased the subscription costs over time. Therefore, it’s unknown how expensive Netflix might be in the next few years.