Activision Buys Creator Of Candy Crush
Gareth Andrews / 4 years ago
On the train, in the car and even at work, people enjoy games on their mobile phones. From the days of the first game boy, the idea behind mobile gaming devices was always to let you play what you wanted, where you wanted and with mobiles phones becoming as powerful as they are, the ability to change your little communications device into a gaming hub is as easy as ever. One of the biggest names in the mobile video games group is Candy Crush Saga and its creator just got a new owner, Activision.
On Monday, Activision Blizzard announced that it had agreed to acquire the rights for King Digital Entertainment, the company behind Candy Crush Saga, for a staggering total of $5.9 billion.
Popular on platforms such as Facebook, Candy crush follows a business model called freemium. You can play the game for free, and you could even complete it for free but if you wanted those little extra bonuses, the boosters or the level skips then it will cost you real world money.
With King stating that it has over 158 million daily users and over 1 billion games played each day it’s not hard to see why this acquisition by Activision Blizzard could see the company getting a rather large foot in the door of mobile gaming.