Amazon Debuts Echo Look “Style Assistant” Device

/ 7 years ago

Amazon Debuts Echo Look "Style Assistant" Device

The month of April is almost over but tech news that sounds a lot like April Fools’ day leftovers are still pouring in; The Amazon Echo Look in particular is one such device. The Echo Look is what Amazon calls a “Style Assistant” device. Unlike the regular echo which just accepts voice command, the Echo Look is equipped with a depth-sensing hands-free camera and LED lights as well so it can asses ones look and wardrobe properly, taking full-length photos and smartly able to blur the background automatically so only the person is in focus. It has a built-in speaker so users can use it to listen to a weather forecast, news or set alarms, and it also has a microphone array at the top so the user can issue commands. Some users concerned with being spied on can disable the microphone and camera via a mute button on the side of it. It can be made to stand on a table top or it can be mounted on the wall.

Amazon Debuts Echo Look "Style Assistant" Device

It has all the other features of the regular Echo device but the Echo Look has a built-in “Style Check” feature which uses advanced machine learning algorithms and advice from fashion specialists. Users can submit two photos for a second opinion on what look is better, and Echo Look will respond with a recommendation based on fit, color, styling and current trends. Since it is a machine learning algorithm fed by style experts and learning from a community of users, the “Style Check” feature just gets better over time.

It is available for $200 but is currently limited by invite only to US customers and invites will be granted on a rolling basis. To request an invitation, visit:

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