AMD Denies RX Vega Launch Price Discount

Last week, OCUK revealed the current price of AMD’s RX Vega graphics cards is set to rise. According to OCUK, the current price is merely an introductory price, made cheaper thanks to a rebate. That rebate, though, is set to come to an end, OCUK explained. However, AMD denies the current RX Vega price is introductory. The company also adds that it does not intend to raise the RX Vega MSRP.

AMD – RX Vega Launch Price “Ongoing”

AMD is not changing its MSRP. However, RX Vega price inflation is occurring due to “huge” demand. As AMD’s Gerald Youngblood told PCGamesN:

“Our SEPs, and the price tag that we announced, is our full intention of where we would suggest the product be priced. Not just for launch, but ongoing.

What happened though was we launched the product and the demand was really huge. Now we’re focused on replenishing so that there is plenty of stock so we can encourage our partners to hit the SEPs that we announced.”

High Demand

In order to keep RX Vega prices down – and reduce them further – AMD needs to deliver adequate stock to retailers. Youngblood says:

“First of all we just need to drive as much stock as we can, because inventory is really important in everybody being able to hit those prices. Then it’s just working with our partners to enable it, but we don’t set the price of their product. But we will drive, and do everything that we can, to get those prices to where we suggested when we launched them earlier.”