AMD Scores Apple Mac Design Wins with Polaris




/ 4 years ago

Apple AMDAfter many fruitful years of partnerships with Apple, AMD is reportedly continuing the relationship with their latest Polaris based GPUs. Apple has alternated MacBook Pro suppliers between Nvidia and AMD in the past but tended towards AMD more with the Mac Pro. According to the source, the performance per watt of 14nm Polaris combined with the performance per dollar of the chips is what sold Apple.

AMD has long pursued a strategy os using smaller and more efficient chips to combat their biggest rival Nvidia. Prior to GCN, AMD tended to have smaller flagships that sipped less power and had lesser compute abilities. This all changed around with GCN where AMD focused on compute more while Nvidia did the opposite. This lead to Nvidia topping the efficiency charts and combined with their marketing soared in sales. If the rumours are true, Polaris 10 will be smaller than GP104, its main competitor.

With Polaris, AMD should be able to regain the efficiency advantage with both the move to 14nm and the new architecture. We may see Polaris based Macs as soon as WWDC in June, just after the cards launch at Computex. In addition to a ‘superior’ product, AMD is also willing to cut their margins a bit more in order to get a sale as we saw with the current-gen consoles. Perhaps, is AMD plays their cards well, we may see Zen Macs as well.



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