Apple To Focus On “Wearable” Devices Rather Than Apple TV
Gabriel Roşu / 4 years ago
The plans for an Apple TV have been placed “on hold” as the company plans to potentially launch new, wearable electronics, such as the all anticipated “iWatch,” according to a report by Apple Insider.
It is said that the “principle reasons” for the alleged delay is Apple’s apparent inability to obtain “proprietary content not available on other devices.” Such content would give Apple’s platform the ability to stand out from competitors and find success in the cutthroat television set business. The growth of devices like the existing Apple TV set-top box, Roku player and Google’s new Chromecast streamer have also negated the need for a full-fledged “smart TV” for many consumers.
“Indeed, the existing Apple TV box may be an impediment to Apple’s success with a smart TV product, which as a category, is not growing in the U.S. as many had hoped for. Our most recent smart TV forecast is that they will only account for about a quarter of TV shipments in 2013, and grow very slowly from there, with the focus on low-end premium models.”
The rumors about a full-fledged Apple TV have diminished for now while Apple is anticipated to release a so-called “iWatch” within the next year. However, Apple is rumored to have a new hardware for the Apple TV since March 2012 which includes new control methods to enhance the experience.