Apple To Focus On “Wearable” Devices Rather Than Apple TV

/ 5 years ago


The plans for an Apple TV have been placed “on hold” as the company plans to potentially launch new, wearable electronics, such as the all anticipated “iWatch,” according to a report by Apple Insider.

It is said that the “principle reasons” for the alleged delay is Apple’s apparent inability to obtain “proprietary content not available on other devices.” Such content would give Apple’s platform the ability to stand out from competitors and find success in the cutthroat television set business. The growth of devices like the existing Apple TV set-top box, Roku player and Google’s new Chromecast streamer have also negated the need for a full-fledged “smart TV” for many consumers.

“Indeed, the existing Apple TV box may be an impediment to Apple’s success with a smart TV product, which as a category, is not growing in the U.S. as many had hoped for. Our most recent smart TV forecast is that they will only account for about a quarter of TV shipments in 2013, and grow very slowly from there, with the focus on low-end premium models.”

The rumors about a full-fledged Apple TV have diminished for now while Apple is anticipated to release a so-called “iWatch” within the next year. However, Apple is rumored to have a new hardware for the Apple TV since March 2012 which includes new control methods to enhance the experience.

Thank you Apple Insider for providing us with this information
Image courtesy of Tech Beasts

Topics: , , , , , , ,


By supporting eTeknix, you help us grow. And continue to bring you the latest news, reviews, and competitions. Follow us on Facebook and Twitter to keep up with the latest technology. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram

Check out our Latest Video


One Response to “Apple To Focus On “Wearable” Devices Rather Than Apple TV”
  1. Panos says:

    wouldn’t take it even for free -_-…. a watch is a watch……!

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!