Apple has begun lighting up its logo in red at stores across the world, in anticipation of World AIDS Day tomorrow (Monday). The first store to get the red treatment is in Sydney, Australia, with more to follow in key locations across Europe, Asia and the United States.
Apple has gone (RED) crazy this week, filling its App Store with apps that contribute all or part of their earnings to the charitable fund, while Apple will donate a part of the earnings from literally every single product sold on the Apple Online Store or in their retail stores to AIDS charities on Monday.
“(RED) and the global health community have reached a critical turning point in the fight against AIDS in Africa. Together, they’re getting closer to delivering the first generation in over 30 years to be born free from the disease. The purchases you make during our holiday shopping events and through Apps for (RED) can create a lasting impact on the future of millions.”
Apple is the largest contributor to Product (RED), the charitable brand created by Bono and Bobby Sriver in 2006. So far the company has donated over $75 million, more so than anyone else.
Source: Mashable
