Apple’s Eddy Cue Insists Company is Still Innovative



/ 6 months ago

Eddy Cue

I guess he would think that though!

When you consider the history of Apple, it has been somewhat of a rollercoaster ride. Like it or not though, there is a pattern in Apple’s history, they have generally tended to peak when Steve Jobs was there and dipped when he was not. Now, of course, that factor is a significantly more permanent these days,  but since his demise, people have begun to question if Apple truly is innovative anymore.

In fairness, it’s a valid point. What has Apple done in the last 10 years that has been truly impressive? Admittedly, the company isn’t exactly struggling, despite lackluster sales on their new iPhone 8. They have not, however, in recent years blown us away like they used to.

All we have seen from Apple over the last 10-15 years is basically rehashed improvements over their prior technology. Let’s be honest here, is the iPhone 8 really that innovative compared to the iPhone 7? Fundamentally speaking, is an iPad now any different to one from 10 years ago? I think you would struggle to cement a case against these arguments.

Eddy Cue, Apple’s senior VP of internet software and services, however, insists that Apple is still innovative in a report via NextPowerUp. Well, he would say that though wouldn’t he, the question is, is he right?

Is Eddy Cue right? Is Apple still innovative?

At this point, I daresay a few Apple fans are frothing at the mouth at my suggestion that the company is not. I also expect to be given a list of ‘innovative’ products or steps the company has taken since the departure of Steve Jobs, the point is though, I don’t think it unfair to say that the world doesn’t see it that way.

If you were to ask most people to name an ‘innovative’ company, the chances are that Google or Tesla would be mentioned before Apple. Even perhaps, dare I say, Microsoft.

Admittedly, it doesn’t help when their ‘innovations’ such as the iPhone 8 explodes while charging. Indeed, stories about them

Stories about them owing the Irish government 13 billion euros in back taxes doesn’t help PR much either. Then again, at least it might show that their accounts department are innovative in their approach.

I wouldn’t say that Apple isn’t an innovative company, but I would perhaps suggest that they are in danger of not being able to use that word with any credibility.

What do you think? Is Apple still an innovative company or have their rivals surpassed them? Let us know in the comments!

Eddy Cue

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