Apples iWatch Rumored to Debut at $400

The hype for Apple’s new wearable device is ramping up. We previously reported on Apples update of their Health Kit policy and competitors such as Samsung preparing new devices in preparation for another large Apple release.

Recode has just reported that Apple executives are currently discussing the release price for the iWatch:

“Apple executives have discussed charging around $400 for the company’s new wearable device.

Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year. Sources say consumers should expect a range of prices for different models including lower priced versions.”

It’s unknown when exactly the product pricing will be officially released, there is a possibility we’ll get a sneak peak on September the 9th at an Apple press conference, although this conference is set for iPhone discussion.

Tim Cook, Apple Chief Executive spoke last year about smartwatch competition at the D: All Things Digital Conference. He was quoted saying “There are lots of gadgets in this space right now, but there’s nothing great out there,” and “But none of them are going to convince a kid that hasn’t worn glasses or a band to wear one … There are a lot of problems to solve in this space. … It’s ripe for exploration. I think there will be tons of companies playing in this space.”

Watch this space.

Image courtesy of MacRumors