Earlier today I published my review of the Arctic Freezer III, the much-anticipated follow-up to the hugely popular and iconic Freezer II AIO series. They were long regarded as some of the best on the market, and now, the Freezer III is holding up as one of the best in 2024.
The performance was great, cooling our i9 processor with ease. The noise levels were excellent, rivalling some of the best Noctua coolers, and the build quality is second to none. But that’s hardly enough to disrupt the whole market, is it!?
Well, it’s the price. This cooler could easily command £150 just based on its hardware and features. However, the 360mm model I reviewed is launching with an MSRP of just 118.99 EUR for the non-RGB version, 123.99 EUR for the black ARGB edition and 136.66 EUR for the white ARGB version. Again, pretty competitive but nothing too crazy.
And then we get to the rub. ARCTIC is celebrating its 23rd Anniversary with generous discounts, VERY generous. The new Premium Liquid Freezer III series starts with particularly affordable prices as part of the big 2024 birthday campaign. This isn’t a quick-fire sale either, this sale is on for THREE MONTHS, running until May 20th 2024, and shipping is just 5.99 EUR for Europe (excluding the UK).
The model I reviewed today is just £66.98 on Amazon UK right now with free shipping on Prime. For a flagship 360mm AIO? How the hell is that even possible!?!?
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If you buy any AIO cooler in the next three months and it’s not a Freezer III, you must have had a bump on the noggin. No, Arctic is not paying us to say this, but it’s as simple as this, you cannot get a better quality and performing AIO from a top-tier name for less, no freaking way. It’ll be interesting to see if any rival brands attempt to counter this, because their rival’s sales are about to drop to near zero.
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