Back to the Future’s Pepsi Perfect Coming This Month
Ashley Allen / 2 years ago
We’ve had hoverboards, self-lacing Nike MAG shoes, and even a 30th anniversary cinema re-release of the film that born them, and now the latest vision of the future from famed sci-fi sequel Back to the Future II to be made a reality is the sleek Pepsi bottle, as delivered to Marty McFly via pneumatic tube in the retro Café 80’s. Pepsi is releasing the limited edition Pepsi Perfect on 21st October, 2015, the very day that Marty and Doc Brown visited as they jetted into the future to save Marty’s son from prison.
“Fans have always been a little crazy about it,” Lou Arbetter, Senior Director of Marketing at PepsiCo, said, “and so we wanted to take advantage of the fact that Marty travelled to the future, to this month, and wanted to actually come out with the product.”
Only 6,500 Pepsi Perfect bottles will be released, costing $20.15 each and sold exclusively online. The drink inside is not, however, a new flavour of Pepsi, but the regular, real sugar version. A further 1,500 Pepsi Perfect bottles will be distributed at this week’s New York ComicCon.
“We’re fans of this popular trilogy, and just generally, if you work at Pepsi you’re fans of pop culture. The brand has made its mark in pop culture frankly since Michael Jacksonmoonwalked. We’ve been dancing in and around pop culture for a while,” Arbetter added. “So we look at this as another opportunity to have a little bit of fun.”
Thank you USA Today for providing us with this information.