The Best Selling Windows Product Is….The Lumia 520!
Ryan Martin / 5 years ago
Microsoft’s recent internal meeting revealed a whole host of interesting information. According to the details of that internal meeting the best selling Windows product is actually a phone. In fact it is the Nokia Lumia 520, so it is hardly surprising that Microsoft decided they wanted to buy Nokia’s handset division. Recent figures suggested that the Lumia 520 accounted for about 32% of all Windows Phone 8 devices. If you consider that Nokia’s other Windows Phones also account for another 56% then it is easy to see why Microsoft is pinning its hopes on Nokia to help get more Windows products out there.
For Nokia this is a great success but for Microsoft it isn’t so impressive. It means that the Surface tablets and Windows 8 push have all been relatively mediocre. Microsoft made huge investments into Windows 8 and Surface and spent nearly $1.5 billion combined advertising those two products. Yet the humble Nokia Lumia 520 has managed to trump that just by being a solid value for money handset. Indeed Microsoft should have taken note of the Lumia 520 design philosophy when developing their latest generation of Surface tablets. Those new Surface tablets start at a hefty £359/$449 for the Surface 2 Windows 8.1 RT tablet and £719/$899 for the Surface Pro 2 full Windows 8.1 tablet. Microsoft will probably sit back in another 6 months time and wonder why the new Surface generation has failed to inspire the market yet again. Nexus 7 tablets starting from £199/$229 anyone?
Image courtesy of Nokia