Can The New Big Data Trend Revolutionize Digital Gambling?
Peter Donnell / 3 years ago
Bets, slots, pokies and poker seem like they are a fairly successful niche on their own. Gamblers have been around since mankind’s first days and so were the entrepreneurial individuals who knew how to make good profit out of passions of others.
And you know what they say, “if something isn’t broken – don’t fix it!”. Why change the rules of the game if it’s as successful as ever? Let’s take Australia for examples. Brick and mortar pokies are everywhere. People invest colossal money into their passion. Some are winning, others tend to lose. But isn’t it the normal order of things in the industry? So why bother with tech?
Well, there is a valid answer. If we would like to talk about an online casino Australia would rock this world with a fair share of legal, valid options. There are literally dozens of those bad boys available in the internet and on mobile platforms.
Online gambling is an innovational movement for casino owners even today. We are still in the founding stage of the industry and new solutions are as desired as ever.
The digital gambling industry is walking with seven mile steps towards accurate implementation of PA or Predictive Analysis functionality. The tech works pretty much just like its name suggests. Large volumes of data are analyzed and predictions are made bathed on calculated outcomes.
All of the data inputs are quite specific and customer-based. The technology is a promising field of increased profits and revenues.
Why will it work?
Here are several straight facts proving that PA will work in favor of both digital gambling providers and players alike:
- There are tons of data in server banks and customer bases of online casinos. All of those metrics clearly visualize usual customer behavior, shopping patterns, etc. It now proven that future revenues, as well as potential monetization plans can be created with this load of information after efficient analysis. In simple words Casinos can predict the future and prepare for it accordingly.
- Online gaming has grown to take the lion’s share (57%) of the entire gambling industry. That means Big Data allows predictions based on decisions and choices of nearly 60% of all players worldwide.
- Reward-based customer loyalty can be introduces as a more efficient channel of client acquisition. Marketers won’t have to make guesses about what their players want and why they are leaving the site. All of that data will be set in stone and used against us for better or worse.
Where will predictive analysis help casinos in the future?
- Customer acquisition – gamblers will feel they are appreciated and given value.
- Sales of the next product – it will be what the players wanted.
- Better games – those slots that are more popular will be analyzed and used as templates.
The future of gambling is now. Digital technologies and internet have revolutionized the way casinos operate. The world changes every second. Be sure to keep up!