Canonical Drops Price Of Ubuntu Edge To $695

A few days ago we brought you the news that the Canonical project on IndieGoGo to raise $32 million for the Ubuntu Edge was running out of steam and in-danger of failing to meet its target as new backers had slowed dramatically. It appears Canonical have recognised the issue and have tried to address this by reducing the price of the new Ubuntu powered smartphone. Canonical decided to drop the price of the Ubuntu Edge fropm $775 to $695, an $80 drop, in order to help boost the project over at IndieGoGo.

Early bird buyers were able to pick up the new smartphone for just $600 but since they all sold out backers had been slow to pledge their money with the price at $775. Canonical has decided to remove all perks and offer just a single package for $695. They claim that:

“From now until the end of the campaign, we’re fixing the price of the Ubuntu Edge at $695! No limited quantities, no more price changes. You wanted a more affordable Edge, and now you’ve got it…Even better, since the campaign started breaking records on day one, we’ve been negotiating with several major component suppliers who are keen to see the Edge reach its goal and drive the adoption of new mobile technologies. This is one of the key benefits of keeping some of the core specifications open: as a result of these negotiations, we can now produce the same state-of-the-art device for less than we originally estimated.”

Canonical claim that Bloomberg LP have been one of the first companies to snap up the $80,000 Enterprise bundles and apparently there are many more companies looking to grab one of these bundles.

Have you backed the Ubuntu Edge?

Image courtesy of Canonical