Comcast Starts Using “Designed By Comcast in Philadelphia” on Remotes

Comcast has decided that the best way to improve people’s perceptions of itself is to copy one of the most famous slogans in tech. On every Apple product, big or small, from tiny headphone cables to whole computer systems, you’ll find the words “Designed by Apple in California.” Words that symbolise one of the greatest design heritages the world has seen.

So, it’s a little surprising to see Comcast, a company renowned for the amount of dislike it draws to itself, using such a slogan. If you think of the words Comcast and design, you picture not-so well designed set top boxes like this. But the thing is, that slogan in the headline is no joke. Comcast has started using it on their “premium” X1 remote.

Philadelphia just doesn’t have the same ring to it does it?

Source: The Verge