Dish Disables its Ad-Skipping Feature After Pressure from CBS
Ashley Allen / 3 years ago
Satellite TV reception provider Dish has removed the ad-skipping feature from its digital video recorder (DVR) box after a feud with network television channel CBS.
After Dish launched its “AutoHop” feature, which allowed users to skip ad breaks, it was sued by CBS, NBC, and Fox. Dish won every single case. Changing tactics, CBS decided instead to bully Dish into compliance, pulling content from Dish for twelve hours, leaving customers with a channel blackout. Predictably, Dish followed the money and caved, agreeing to disable the AutoHop feature for CBS shows.
In a gloating statement, Ray Hopkins, President of Television Networks Distribution for CBS, said:
“We are very pleased with this deal, which meets all of our economic and strategic objectives. We look forward to having DISH as a valued partner for many years to come.”
Source: Ars Technica