The Division Made $330 Million During Release Week



/ 2 years ago

The Division Made $330 Million During Release Week

Video games are a big money earner for the companies that get them right, and in this case, it would appear that Ubisoft got it very right with the Division dwarfing expectations and netting $330 million during release week.

Working off the average price for the game (standard edition, physical and digital) at $60, that would equate to around 5.5 million copies sold alone during release, week surely to grow as patches and fixes appear for its numerous “bugs”. The calculated figure does include other editions, though, such as the gold edition which contains the game and the season pass alongside the exclusive “national guard” gear set.

While 5.5 million users may be off, it may not be as far off people think with the game reaching 1.2 million users concurrently online during the game’s launch weekend, and 100 million hours logged of playtime since its release.

With so many players lining up to help save New York from a pandemic devastated black Friday, it looks like the game could go for a while longer with players eagerly awaiting everything from the next fix to the next DLC.

Are you a member of the Divison? Have you enjoyed the game so far or did you get hit by the release day bugs? Tell us your stories in the comments below.


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