EA, Activision and Ubisoft have implemented a huge array of microtransactions into full priced game releases. Although the anger appears to be targeted towards EA due to the eye-watering price of various digital deluxe pre-order packages. One notable example is Star Wars: Battlefront which retails for £49.99 and already has a season pass to its name. Even more absurd, there is a listing which contains the DLC for an insulting £104.98; for those of you in the USA, this equates to $162.42.
Consumers are sick of major publishers pushing microtransactions and ridiculous pricing. However, the latest financial stats from EA illustrate the financial benefits of “Extra Content”. Rather worryingly, EA grossed more than double from additional content compared to digital games. Clearly, this doesn’t include retail sales but emphasizes how much money people are spending on DLC and microtransactions.
Microtransactions in full priced games have become the norm and the full experience rarely costs £49.99. This is a crying shame, as micro-payments were originally designed to be used on free-to-play titles. Major publishers are a business and they will keep implementing things which increase their profit margins. However, in the long-term, I’m unsure if this anti-consumer policy will come back to haunt them.
Have you ever paid for a microtransaction?
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