News

Electronics Company Belkin Pulls Plug on Professional Cycling Team Sponsorship

U.S. consumer electronics company Belkin has decided to pull the plug on its professional cycling sponsorship, announcing the decision in June.

Current team riders have given Belkin a deadline of August 1 to find a new sponsor, or they will begin to look at other teams for 2015 season contracts.  If a new sponsor isn’t found, team management will begin releasing riders to give them the opportunity to stay in the pro peloton.

When Belkin took over the team in June 2013, they signed a two-and-a-half year agreement – and while brand exposure increased in Europe – the California-based company said it wanted to focus on global initiatives.

Here is what the company said after the announcement:

“Belkin would like to thank and pay tribute to the cycling community for the warm welcome and the support that has been extended to our brand over the last 12 months.  Belkin will always have the highest of regards for the team and will actively support them throughout the remainder of the season in their search for a new sponsor.”

Thank you to CyclingNews for providing us with this information

Meanwhile, due to sponsor problems causing an even higher stress level, the team prepares for the Tour de France, which begins on Saturday in Leeds.

Image courtesy of Bianchi USA

Michael Hatamoto

Disqus Comments Loading...

Recent Posts

Take-Two Confirms GTA 6 Will Run Smoothly on Xbox Series S Despite Concerns

Currently, one of the most anticipated games in the industry is GTA 6, a title…

1 day ago

Geometric Future Launches Model 5, a Compact Yet Highly Compatible PC Case

Geometric Future, a rising name in PC components and peripherals, has just announced its latest…

2 days ago

Intel Is Rumored to Be Launching Battlemage for Desktops Next Month

When we talk about the next generation of graphics cards, 2025 seems to be the…

2 days ago

Crucial P3 PLUS 1TB M.2 2280 PCI-e 4.0 NVMe Solid State Drive

Upgrade your PC with the fast Gen4 performance it needs at a price you want.…

2 days ago

ASUS ROG Falchion RX Low Profile 60% USB RGB Gaming Keyboard

ROG Falchion RX Low Profile 65% compact wireless gaming keyboard with ROG RX low-profile optical…

2 days ago

Gigabyte 27″ GS27Q-EK 2560×1440 SS IPS 165Hz 1ms Widescreen Gaming Monitor

GIGABYTE GS27Q is designed to offer you the most pleasant gaming experience. GS27Q features a…

2 days ago