The Epic Games Store has seen a strong increase in user numbers over the past six years, reaching an impressive total of 295 million users. However, third-party revenue has not grown at the same pace. In fact, it has barely moved — up only 1.6%, reaching $255 million in 2024.
A Massive User Base, but Weak Revenue Growth
Between 2019 and 2022, during the pandemic years, Epic experienced solid revenue growth. But after that period, things took a sharp downturn. Revenue dropped back to pre-COVID levels, creating a double problem: while the number of users increased dramatically, earnings actually decreased (thanks Reddit).
This means that the average spending per user (total revenue divided by the number of users) has fallen significantly. In other words, more people are using the store, but they’re spending much less — or not at all.
Epic’s strategy of offering free weekly games has clearly helped attract millions of players. Unfortunately, this hasn’t translated into paying customers. The majority of users log in, claim the free titles, and then head over to other platforms like Steam to make their actual purchases.
In other news, Tim Sweeney, founder and CEO of Epic Games, has commented on the recent rise in RAM prices, warning that the situation will have a devastating impact on PCs and next-generation consoles — and, more broadly, on high-end gaming — for several years to come.
