Facebook Friendship Bracelet To Make its Way at Belgium’s Tomorrowland Music Festival

The Tomorrowland Music Festival is a place where everybody wanting to party and have a good time comes, dances together, has fun and even makes some memories with some new best friends. Most of the friendships however disappear as easily as they are formed, but not at Belgium’s Tomorrowland Music Festival it seems.

The social media giant, Facebook, has apparently made its presence known this time around, having prepared a unique bracelet as an entry ticket as well as a way to keep track of your new friends at the event. The bracelet in question can be activated on the Tomorrowland website by filling in your details along with the unique serial number on the back of the bracelet. Once done, you can also link the bracelet to your Facebook account in order to get access to its second useful feature.

As soon as the bracelet is activated and linked to your Facebook account, it is said that you can start using it to get connected with new friends once arrived at the festival. In order to do that, two or multiple bracelets have to be close to one another and have the connect button pressed simultaneously on all of them. This will trigger a ‘daily special friendship email’, having to contain all the contact details of your newly made friends.

It is said that the bracelet would have been mailed in a special ‘Treasure Chest’ after receiving a Mail letter with additional information and the key to opening the chest. After receiving the latter and activating the bracelet, you can start the 10 day countdown before the festival starts and the fun begins.

Image and video courtesy of Tomorrowland