Facebook Shuts Down Gift Service, Shifts Focus on Other ‘Commerce-related’ Projects




/ 5 years ago

facebook

Facebook’s ‘Gift Shop’ initiative wasn’t doing so good these past years. The social network’s Gift Shop that lets you buy and send gifts to friends was originally launched back a few years back, granting you the ability to send virtual goods to your friends.

In 2010, Facebook closed it since it was not doings so good, which is was to be expected since the website was focusing on social media and not e-commerce. Following Karma’s acquisition by the social media giant in September 2012, a physical ‘Gift Shop’ was then re-opened. However, according to a report by Re/Code, Facebook plans on killing this one too on the 12th of August.

Facebook apparently learned its lesson from these past mistakes, having the first attempt at stopping the second Gift Shop initiative in August 2013, when the social media giant partially shut it down, removing the ability to purchase physical goods and focusing on gift cards. However, Facebook appears not to give up on its idea completely, having another ‘job’ for its e-commerce team.

“We’ll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the Web, on mobile and directly on Facebook,” Tera Randall, a Facebook spokeswoman, said in a statement.

The team formed by Karma founder Lee Linden and the rest of the previous Gift Shop team are said to remain within Facebook and work on other ‘commerce-related’ projects.

Thank you Mashable for providing us with this information



Topics: , , , , , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram

Check out our Latest Video

  • Be Social With eTeknix

  • Latest Video

  • Features

  • Poll

    How many cores will AMD's next line of CPUs have?

    View Results

  • Archives