Facebook And Yandex To Share User Data
Gabriel Roşu / 4 years ago
Facebook has agreed to share user date with Russia’s largest search engine Yandex, according to an article from BBC. The deal is said to grant access to public user data from Russia, Turkey, Ukraine, Belarus, Kazakhstan and other independent Commonwealth countries.
The deal was made in both parties’ favour, where the search engine can use the data to further improve its search results and Facebook can get more traffic in Russia. With this, Yandex can now search and return not only Facebook posts for example, but its comments as well. Take note though that posts market as “private” will not be shown.
“In the near future, Yandex’s search results will display not only Facebook users’ posts but also others’ comments on them,” Yandex said in a statement. “Users can find out what those on the social network are saying about the current headline news events, for example, or the latest movies.” they added.
Facebook as long been pushing to make its present in emerging markets, and Yandex has offered to boost that presence by ranking the social media giant in the top results by getting access to Facebook’s user data. Also, the deal has been said not to involve any type of money. However, what the deal is based on, we do not know for sure.
Thank you BBC for providing us with this information