Firefox 42 Includes Something Called Tracking Protection
Cernescu Andrei / 2 years ago
Privacy is an ongoing concern these days, particularly when it comes to internet browsing. It looks like Mozilla is trying really hard to address these issues, as it decided to implement something called “Tracking Protection” into the new Firefox 42. Firefox 42 was only recently launched to the public, and apart from including a new control center and an audio indicator that allows the user to mute any music playing tabs, it also features a sort of built-in ad blocking feature that turns on when the user enters “Private Browsing” mode. Dubbed “Tracking Protection,” this feature blocks certain third-party elements that could be used by websites to track and analyze user behavior.
Consequently, advertisers that try to track users will receive no money for impressions because their ads will simply be blocked. However, considering the fact that Firefox is only used by a certain percentage of internet users, these advertisers don’t stand to lose very much, particularly since the feature only applies to private browsing. Interestingly enough, some sources state that Microsoft and Google are not likely to implement similar elements into their own browsers because their businesses are largely based on advertising. Will you give Firefox 42 a try given its latest improvements?