It looks like Microsoft is taking an interest in the marijuana business, as the company has recently announced that it is going to join hands with an LA-based marijuana startup named Kind. The purpose of this collaboration will be to create a special system that would help track the legal growing and commercialization of weed. To be more specific, Microsoft will create software services for governments tracking legal marijuana using its Azure cloud computing service. A Kind representative went ahead and issued a statement regarding this unique partnership:
“The goal of this relationship is to leverage each company’s resources to provide State, County, and Municipalities with purpose built solutions for track and trace (‘seed to sale’ in the cannabis industry) technology.”
What’s interesting about this news is that a well-known company such as Microsoft is venturing into a relatively new and somewhat controversial industry. Even though the product in question has received medical and even recreational approval in some states, activities such as growing and selling weed are still illegal on a federal level, which is why many corporations prefer to avoid getting involved. Microsoft might set an example for other tech giants to help regulate this industry properly, but we’ll just have to wait and see how things evolve.
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